Genesis Crafty scoops film promo

28 January, 2011
Page 15 

Northern Ireland-based artisan bakery Genesis Crafty has launched a new on-pack promotion 'pic-a-nics', in association with film-maker Warner Bros to promote its new release Yogi Bear 3D.

The promotion will run across four of Genesis Crafty's most popular lines: Big Pancakes, Lemon & Raisin Pancakes, Double Butter & Sultana Scones and Toaster Wheaten on around 300,000 packs from now until the end of March. The products are available in Waitrose and Sainsbury's stores nationwide, as well as throughout the grocery retail trade in Northern Ireland. The top prize is a family adventure holiday, sponsored by Nomad Living.

"For a regional artisan bakery, this is a fantastic opportunity, giving us a high profile in the UK market that would otherwise have been difficult to achieve," said Liesa Johnston, marketing manager at Genesis Crafty.





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