Muffin time for McVitie's

22 April, 2011
Page 16 

United Biscuits (UBUK) has launched a whole host of new McVitie's NPD this spring. McVitie's Cake Company has introduced a Breakfast Muffin and 'Time For Tea' Fruit Loaves. Available this month, the muffin contains cranberries, sultanas, apricots, sunflower and pumpkin seeds, as well as cinnamon and spices, and will be sold in single packs. The fruit loaf cakes will be available in two varieties mixed berry (raspberries, cranberries and strawberries) and lemon & ginger.

McVitie's Cake Company has also teamed up with Twix to launch the brand into the cake category. Its new Twix Caramel Slices consist of a shortcake base with a layer of caramel, topped with milk chocolate.

UBUK has also added more Belgian chocolate and made Boasters cookies larger to deliver a more substantial cookie treat. The new recipe will be communicated via an on-pack flash. The McVitie's Boasters range is available in two varieties: Belgian Chocolate Chunks and Belgian Chocolate Chunks & Hazelnut.





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