Handmade touch for frozen range

06 May, 2011
Page 18 

A new selection of frozen handmade cakes are the latest offering from Country Range.

The cakes come in 14 pre-portioned slices and are available in the following varieties: carrot cake, filled and topped with a sweet frosting; coffee & walnut, with layers of coffee butter icing; Victoria sandwich, with layers of jam and butter icing; chocolate, topped with layers of chocolate fudge butter icing; and lemon drizzle, featuring lemon zest pieces and crystallised sugar.

Martin Ward, Country Range brand manager, said: "Market research shows that caterers are more likely to buy own-brand within the frozen category, so we wanted and needed to expand in line with caterers' needs."

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