Rank Hovis brings out new craft flour line

03 June, 2011
Page 14 

Rank Hovis has launched a new range of flours, Rank Hovis Originals. For the past two years, the miller has been working with customers to develop products that best fit the needs of the craft baker. The firm said its bakers have used these grades and baked hundreds of loaves with them. The flours were benchmarked and the data was reviewed to ensure the different grades were performing to expectations.

Rank Hovis has also invested in a new look for the range and new point-of-sale material is available. The flours consist of: Bakers Pride; Special Stronghold; As You Like It; Jade; Leviathan; Canada Best; Top Cobber; Gold Crest; Top Flight; White Label; and Perfection SR.

The flours come in 16kg, and some are available in 25kg.





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