Chevler colours wraps

03 June, 2011
Page 14 

Chevler has introduced a range of coloured tulip muffin wraps, following the recent launch of coloured cupcake cases, in a "convenient pack size" more suitable for the craft baker and smaller-scale producers. The new muffin cases, in red, yellow and orange, with a black variety to launch soon, and a pink case to launch later this summer, join the existing brown wrap.

"Chevler developed the brimmed muffin cup and tulip muffin wrap, which took the market by storm when they were launched and were instrumental in driving the sale of baked goods in coffee shops," said sales director Mike Wescomb.

He added that Chevler hopes the new colourful wraps will enable its customers to take advantage of the continued volume growth in the market.

"We have also produced them in a size that will allow bakers considerable flexibility in the amount of frosting they want to use."

The muffin wraps are made using high-quality Scandinavian natural greaseproof paper.





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