Barr places emphasis on provenance

17 June, 2011
Page 20 

Barr Soft Drinks hopes to grow sales of Strathmore water with a new look.

New pack designs launch this month with the brand message 'Strathmore A source of clarity', while labels highlight Strathmore's authenticity, featuring Glamis Castle in the Vale of Strathmore. New pack sizes to provide more consumer choice include a new shape 750ml pack and a handy-sized, 330ml priced and non-marked PET pack.

Adrian Troy, AG Barr's head of marketing, said: "Provenance and authenticity are becoming increasingly important...shoppers are increasingly conscious about where the water originates from."

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