Tapping into consumer demand for a variety of food-to-go breakfast options, the new Bara combines fresh British pork sausage with sweetcure smoked bacon and chopped egg in a rich tomato sauce wrapped in a softly baked bread dough. It is designed to be eaten hot and is said to deliver oven-baked quality after 90 seconds in the microwave.
Head of brand marketing Andy Valentine said: "We're extremely pleased with how the Bara range has been received so far we've had some great feedback from shoppers. All Day Breakfast has long been a popular flavour in the Ginsters' classic sandwich range, so we're confident we'll see swift uptake of this new addition."
It has an RSP of £1.99.