DS-gluten free revamps its frozen pastry

05 September, 2011

Free-from food brand DS-gluten free has reformulated its frozen pastry range, which will launch this month.

The firm said it had used UK consumers to blind taste-teste its chicken and mushroom pies, sausage rolls, Cornish-style slices and shortcrust pastry on UK consumers, in the run-up to the relaunch, with positive results.

Consumers noted that the chicken and mushroom pies, sausage rolls and Cornish-style slices had a new flakier pastry, good quality meat, more browning on cooking and an overall improved appearance, while the shortcrust pastry was judged to be easier to handle and have a more buttery flavour, said the firm.

DS-gluten free, which has been producing frozen products for the gluten- and wheat-free sector for 10 years, said it was “always looking to push boundaries on innovation”. “We continue to reformulate to improve the quality of gluten-free foods, while many competitors choose to mimic our products,” commented retail brand manager Emma Herring.

>>Supermarkets jump on gluten-free bandwagon

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