Ginsters links up with Levi Roots

26 October, 2011

Ginsters has partnered up with Dragon's Den star and food entrepreneur Levi Roots to launch an exclusive range of Reggae Reggae products.

Three spicy pasties ranging from mild to hot have been produced with Caribbean Lamb, Reggae Reggae Chicken, and Hot Chilli Beef fillings. An additional Reggae Reggae Beef wrap has also been created, with all products available from grocery and convenience outlets in November.

Ginsters head of brand marketing Andy Valentine said: “What we are doing with this partnership is to capitalise on the snacking expertise of the Ginsters brand and the Caribbean flavours of the Levi Roots brand to bring even greater excitement and depth of variety to the snacking fixture.”

Levi Roots added: “I am really excited about this new launch. Legend has it that pasties came to the Caribbean centuries ago, and today there is still a county in Jamaica called Cornwall. These recipes are my own unique interpretation of a classic Caribbean dish.”





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