Irwin's scoops Sainsbury's deal

18 November, 2011
Page 10 

Irwin's Bakery in Portadown has announced a deal to supply Sainsbury's in Northern Ireland with its pancakes and soda farls, as part of the retailer's new core range of 'By Sainsbury's' own-label products.

The contract, worth over £250,000 a year to the Northern Irish bakery, will see its products sold in all 13 Sainsbury's stores in Northern Ireland. Irwin's already supplies the supermarket with four million products a year, and the new deal looks set to strengthen this relationship, said the firm.

Michael Murphy, commercial director at Irwin's Bakery, said: "We are particularly proud to be producing traditional local products, such as pancakes and soda farls, for inclusion in the 'By Sainsbury's' range."

David McMahon, Northern Ireland fresh and frozen buyer with Sainsbury's, added: "The 'By Sainsbury's' range, now being launched in Northern Ireland, is an important part of our business and we are glad to be working with Irwin's to deliver these popular local breakfast goods."





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