Peter's picks comedian for charity pie launch

28 November, 2011

Peter’s Pies has teamed up with a Welsh comedian to launch a new savoury pie range supporting the Noah’s Ark Appeal.

The Caerphilly-based bakery, part of Peter’s Food Service, visited the Children’s Hospital for Wales with comedy performer Max Boyce, who is vice-president of the charity. Pies were handed out to builders as part of the launch, who are working on phase two of a building project at the Cardiff hospital.

Boyce said: “It’s really good to see a Welsh business supporting such a worthy charity, and I was delighted to be a part of the launch. Peter’s support will help the Noah’s Ark Appeal to raise vital funds for sick children in need of critical and intensive care.”

The range of savoury pies is available nationwide and carries the Noah’s Ark Appeal logo, with a proportion of each product sale going directly to the charity. They are 30% larger than the existing range and are available in steak, steak and kidney, minced beef and onion, chicken and mushroom and meat and potato varieties.

Welsh singer Shirley Bassey, who is one of the charity’s patrons, has also backed Peter’s Pies’ promotion and partnership with the Noah’s Ark Appeal.

Neil Court Johnston, director of Peter’s Food Service, said: “We’ve worked with the Noah’s Ark appeal for many years, and have renewed our commitment to support the appeal and raise its profile. Our plan is to generate as much money as we can for the Children’s Hospital for Wales over the next three years.
 
“We’re delighted that high-profile celebrities like Dame Shirley Bassey and Max Boyce are supporting our cause. Their endorsement, alongside our bigger, tastier pies and a really worthy cause, will help us to raise a really significant amount of money for a fantastic charity.”
 
It is believed that the support of Peter’s Pies could raise funds of around £50,000 each year for the charity, which solely raises money for the hospital.

Keywords: Peter's Pies




Site Search

Webinars 

    Insights from the Bakery Market Report 2016

    You can now purchase the Bakery Market Report 2016, which offers insight into the retail bakery trade in the UK.