Takeover spurs Unifine to target retail sector

02 December, 2011

Unifine Food & Bake Ingredients (UK) has revealed it will target potential opportunities in the retail market next year.

Following the acquisition of the business by Dawn Foods in June, Unifine said its eyes had been opened to consumer demand and it wanted to reach more custo-mers with its range of patisserie ingredients, including the ever-increasing home baking market.

Simon Solway, managing director of Unifine, speaking at a Unifine Ingredients in Action Workshop at Squires Kitchen in Surrey, said: "Home baking is growing massively and we are looking more into opportunities in this area. We are also trying to find packers who can reduce the sizes of our products, making them more suitable to home baking demands. Our retail presence is low, as we cater more towards wholesale, the craft bakers and larger organisations. But the home baking market is something we cannot ignore and could help increase profits."

The European food ingredients company was taken over by the international family-owned bakery supplier six months ago and will be fully integrated into the American-based company next year.

Solway added: "We've been analysing our customers and markets and the potential growth and attractiveness of these. The acquisition presents new possibilities to our customers and they are coming on a journey with us as two separate businesses."

As for 2012, Solway said looking at market trends would be a key area for the business. "We will be looking at new handmade decorations and exclusive high-tech ingredients. We aim to launch new ingredient products every month such as compounds, flavours and mixes that are innovative and affordable."





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