Carbonates drive growth for Britvic in GB

23 December, 2011

Soft drinks manufacturer Britvic has announced its group revenue is up 14.6%, from £1,121.1m in 2010 to £1,290.4m in 2011, in its annual report published yesterday.

Its revenue in Great Britain increased by 2.7% in 2011 compared to the comparable 52 week period last year. Carbonates achieved revenue growth of 7.3%, which resulted in an increased market share against a backdrop of increased competitor activity, said the firm.

Paul Moody, chief executive, said that according to Nielsen data volume growth in Great Britain in the take-home market has slowed to 0.8%, versus its medium-term average of 2-3%, in part down to the poor weather this summer.

“Despite this, the soft drinks market remained resilient with volume growing, whilst price went up. The GB take-home soft drinks market value increased by 5.8%, bolstered by the increased VAT rate from 17.5% to 20.0% alongside manufacturers’ price increases to offset increasing raw material costs,” said Moody.

Within Great Britain Britvic said it would continue to deliver growth by four key building blocks: market volume growth on average of 2-3% per year; innovation adding 1-2% revenue to the top line in a full average year; driving on-the-go distribution; and Average Realised Price improvement of at least 1% in an average year.

Britvic has its own brand portfolio including: Robinsons, Tango, drench, J2O and Fruit Shoot, as well as PepsiCo brands such as Pepsi, 7UP and Mountain Dew Energy which it produces and sells in Great Britain and Ireland under exclusive PepsiCo agreements.





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