Burton's signs Canadian export deal

10 January, 2012

The Burton’s Biscuit Company has signed a deal to distribute a selection of Cadbury biscuit products to Canada’s largest supermarket business.

The UK biscuit manufacturer has agreed a new arrangement to stock 11 products from the branded range, including its flagship Cadbury Fingers product, at more than half of Loblaws’ outlets.

The export deal aims to build on the success of the Cadbury biscuit range’s seasonal offering, which was available throughout the Canadian supermarkets during the Christmas period.

Steve Newiss, chief commercial officer at the Burton’s Biscuit Company, said: “The Canadian market presents a significant opportunity for the business to bring much-loved British products abroad. The Cadbury brand has a unique appeal in Canada, given the country’s cultural links to the UK, so we’re optimistic we’ll be able to build further momentum in the market through Loblaws.

“Further expanding our international footprint is a core pillar of our growth strategy, as we continue to go from strength to strength.”

The Burton’s Biscuit Company, formerly Burton’s Foods, has secured distribution deals in Moscow and St Petersburg to supply its Wagon Wheel products throughout Russia in 2012. It will be launching an advertising campaign to support this move.

It signed a deal with global retailer Walmart last August for the distribution of its standard and toffee crunch varieties of Cadbury Mini Fingers to about 2,500 North and South American stores.

It aims to increase export sales from around £30m in 2009 to £100m in two years time, boost its international presence in existing markets in Ireland, France, Canada, Sweden and the USA, whilst developing a presence in areas such as Russia and China.

The Burton's Biscuit Company reported a 3% rise in sales last year to £322.1m.





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