The distributor for Spar in the north of England has created three product varieties in the range, including Belgian chocolate chunk, Belgian triple chocolate chunk and Belgian white chocolate and raspberry. Products in the range, which currently includes muffins and donuts, can be easily thawed in-store and have a shelf-life of up to four days.
Stuart Berry, sales and development manager for James Hall's Fresh Foods, said: "Fresh products, such as the thaw-and-serve range, are what customers want, and have come to expect from their local convenience store. This is a superb range, that comes with a free display stand and point-of-sale material"
The new cookies will retail at 79p each.