Genius makes Spanish debut

17 February, 2012

Genius has announced that its white and brown gluten-free loaves will be on the supermarket shelves of retail chain Carrefour, in Spain, from the end of March.

The gluten-free bakery brand said it will become “a key supplier to Carrefour”, as part of the supermarket’s plans to revamp its gluten-free offerings in-store.

The products will be available in 350 stores across Spain, with the brand also available in the Republic of Ireland, the USA and Canada.

Genius said it was also looking to increase its distribution overseas.

Last month, the firm announced that all three of its sliced breads – white, brown and multi-seeded – were now available from online grocery retailer Ocado.

>>Gluten-free brands outstrip own-label items

>>Tesco listing for Genius as it moves into pies





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