Cheesecake Factory to make UK debut

28 February, 2012

American restaurant chain Cheesecake Factory is set to make its UK debut in the capital this year.

The business, which has 170 locations in the US, is thought to have taken a lease on the former Union Market site in Fulham, London, according to British Baker’s sister title M&C Report.

Cheesecake Factory, which produces an extensive menu of savoury meals alongside its 50 cheesecake varieties and signature dessert dishes, was founded in 1978 in California by Oscar and Evelyn Overton. Now headed up by chief executive David Overton, plans for the first UK store, due to open later this year, could mean expansion across London, should it be successful.

This month, the company reported its total revenue for the fourth quarter of the fiscal year 2011 was approximately £301.2m ($477.7m), up on the previous year’s fourth quarter ($416.7m).

The group also owns the Grand Lux Café brand and was looking to expand the business, with plans for eight new restaurants in the US and three sites in the Middle East.

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