Coffee with the personal touch

12 March, 2012

The coffee shop chain Starbucks is to ask the name of every customer that enters one of its UK stores.

According to a report in a Sunday newspaper, the US coffee chain is making big changes in the UK in the face of cut-throat competition from the likes of Costa.

From Wednesday, staff will ask customers their name, then write it on their cup.

UK boss Kris Engskov admitted in the Sunday Mirror that “a lot of people will be uncomfortable with it at first”.

But he added: “Twenty-five years ago, you would go to your butcher, your dry cleaner or whoever, and they’d know your name. There are few places like that today. Yet the number one reason people come to Starbucks is to see the barista, as they know their name and what they like to drink.”





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