We also spoke to Lindsey Garland, business development manager at Britvic soft drinks – the main sponsor of the first BB75 Lunch. She discussed the importance of the right breadth of range in stores, the highest-performing soft drinks categories for 2012 and formulating relationships with retail bakeries at the event.
Music: Pasadena by Emerald Park (Creative Commons licence)
YouTube link (David Jenkins): http://youtu.be/dlufCm7nP3Y
YouTube link (Lindsey Garland): http://youtu.be/324puhfk5Kw