New Cadbury Tarts for Premier

08 February, 2017

Premier Foods is launching a range of indulgent Choc Tarts this month under the Cadbury Cakes brand. 

Newport-based business Avana Bakeries has shut its doors for good, with the loss of 161 jobs.

Premier Foods brand Mr Kipling has released a seasonal range of packaging designed by agency BrandOpus to help consumers celebrate Valentine’s Day.

Premier Foods’ branded cakes sales fell in the last quarter of 2016 as mince pies volumes shifted from Mr Kipling to own-label products.

Premier Foods has added a new variant to the Cadbury Mini Rolls range, with the introduction of the raspberry twin-pack format.

Premier Foods has unveiled two new McDougalls’ pancake mixes ahead of Shrove Tuesday.

Premier Foods has announced it will launch the first-ever McDougalls Wholesaler Baking Team of the Year competition following the success of a similar competition in primary schools for the past two years.

Premier Foods, owner of a raft of household brands including Mr Kipling, is preparing to increase the price retailers pay for its products.

Premier Foods has become the latest member of the Soil Association’s Food for Life Supplier Scheme.

Premier Foods is expanding its recently launched ‘whole cakes’ range as part of its seasonal Easter line-up.

Premier Foods’ Barnsley factory has featured in a Christmas edition of BBC TV show Inside the Factory.

Gavin Darby, chief executive of Mr Kipling owner Premier Foods, has been appointed president-elect of the Food & Drink Federation (FDF) from next year, succeeding Dame Fiona Kendrick.

Wholesaler Palmer and Harvey has expanded its direct van sales operation with the launch of new service Bakedirect to help deliver bread and morning goods across London.

Asda innovation development chef Mark Richmond has created a way to remove the ‘air gap’ from his mince pies.

Export sales of bread have grown 10% year on year – in line with the overall increase in overseas sales of UK food and drink.

Premier Foods is to extend its Cadbury range with Cadbury Choc Tarts following another strong performance from its cakes division.

Mr Kipling owner Premier Foods has been awarded for its charitable activities by food and drink charity the Institute of Grocery Distribution (IGD).

Premier Foods is set to drive sales during the Halloween period by launching several spooky cakes through its Cadbury Cakes and Mr Kipling brands.

A sixth consecutive quarter of growth in its Sweet Treats division, at 6.4%, bucked the overall sales trend at Premier Foods, which reported a 5.4% fall in total group sales in its second quarter.

Premier Foods has launched new Christmas products through its Mr Kipling and Cadbury’s Cakes brands.

UK baking giant Hovis has recorded a £19m loss in its second year of trading since Premier Foods wrote off part if its investment into the company.

Premier Foods is set to extend its on-the-go variants for Mr Kipling as part of its efforts to widen the brand’s appeal.

Nottingham-based bakery Butt Foods has joined a food and drink apprenticeship scheme that aims to regenerate the skills in the food and drink sector.

Premier Foods, the manufacturer of Mr Kipling and Cadbury cakes, has delivered sales growth of 1.9% for the 13 weeks ended 2 July 2016.

The new Hovis Best of Both Mix from Premier Foods is for those “who enjoy the taste of white bread, but want the benefits of wholemeal bread”, according to Premier Foods. 

Mr Kipling, the cake producer, is aiming to attract new shoppers with the launch of two limited-edition versions of its Fancies.

Gavin Darby, chief executive of Premier Foods, has said a firm bid from the American spice firm never happened. 

Premier Foods, the manufacturer of Mr Kipling and Cadbury cakes, has reported a 3.5% rise in pre-tax profits to £86.1m for the year to the start of April.

A major shareholder has accused Premier Foods of “arrogance” in its handling of US suitor McCormick.

Premier Foods has redeveloped its McDougalls Sponge Mix and Reduced Fat Sponge Mix, and they now both contain 30% less fat.

Premier Foods has officially entered into its previously-announced relationship agreement with Japanese instant noodle firm Nissin.

US spice brand McCormick has walked away from talks to buy Mr Kipling-maker Premier Foods after examining its books.

Mr Kipling is returning to its “exceedingly good” strapline with a new £2.5m marketing campaign.

US spice brand McCormick has upped its offer on Premier Foods to 65p a share.

Premier Foods has been criticised by shareholders for its handling of a takeover offer from US spice brand, McCormick.

Nissin, a Japanese instant noodle firm, has committed to buy a 17.27% stake in Premier Foods.

Shares in Premier Foods jumped to a high of 54.05p yesterday, after the company announced it had rejected a takeover bid by US spice brand McCormick.

Premier Foods, the manufacturer of Mr Kipling and Cadbury cakes, has revealed it is to write off its £8m investment in Hovis.

New research for the St Albans-based food group by M&C Allegra found that the bread-based meals ranked 9th for dishes enjoyed out of home in 2015.

Premier Foods, the St Albans-based food group, posted positive Q3 sales growth of 6.5% for its sweet treats division against the backdrop of a virtually static group performance of 0.1% growth.

St Albans-based Premier Foods has announced it will launch a range of baking mixes with Great British Bake Off judge Paul Hollywood.

St Albans-based Premier Foods has announced slow growth for its Sweet Treats division, with a 0.8% growth from £93.1m to £93.8m for the 26 weeks to 3 October 2015.

Mr Kipling owner Premier Foods has reported market share gains in cake and ambient desserts amid a slight decrease in sales in its last quarter. 

Premier Foods has unveiled a new £20m cake line in Barnsley, to double production of Mr Kipling snack packs.

Rank Hovis boss departs

29 June, 2015

The managing director of flour miller Rank Hovis has left the business just five months after joining.

Analysts have praised a ‘good uplift’ in the cake category at Premier Foods, while warning of potential delistings depending on actions of Tesco.

Food giant Premier Foods has increased its losses due to impairment charges, largely related to its sweet business, which includes the Mr Kipling brand.

Premier Foods continues to show improved trading performance in Q1 as master brand Mr Kipling “remains the star”.

Premier Foods has committed to double its intake of apprenticeships, just as a group of MPs has spoken about the lack of teenagers in the overall schemes. 

Peter’s Food Service has struck a deal with Premier Foods to manufacture a range of frozen pies for the Bisto brand. 

Premier Foods has highlighted power brand Mr Kipling as its ‘stand-out performer’ in its latest trading results for the quarter to 31 December 2014. 

Supermarket giant Asda has recruited a vice-president of marketing from Premier Foods, the company behind Mr Kipling cakes. 

Premier Foods has appointed the chief executive of Pizza Express as a non-executive director in the company.

An investigation by the Federation of Small Businesses (FSB) has revealed what it calls “alarming” levels of unfair dealing, just a week after Premier Foods hit the headlines.

Premier Foods has promised to ‘simplify’ its controversial investment programme, after it hit the headlines last week. 

After the controversy that has emerged around Premier Foods regarding its 'pay and stay' policy, British Baker looks back at the company's highlights and lowlights over the past few years.

Premier Foods’ decision to strike customers off its supplier list for failing to make payments has been branded “aggressive” by the Federation of Small Businesses (FSB). 

Premier Foods, the company behind Mr Kipling cakes, has hit the headlines for asking suppliers to hand over money – or risk losing contracts.

Halloween’s scariest cakes

31 October, 2014

Bakers around the country have been preparing for a spooktacular Halloween, so we thought we’d round up the most gruesome cakes on Twitter this year. 

Chief executive of Hovis Bob Spooner has resigned his post to take up an opportunity abroad. 

Premier Foods has praised its Mr Kipling relaunch as “delivering encouraging share gains” as it revealed an underlying sales decline of 4.7% in the third quarter. 

Food company chief executives, speaking at the IGD Convention in London, agreed that keeping business strategies simple is important during a challenging economy.

Premier Foods has announced the restructure of its commercial sector, creating three new Strategic Business Units (SBU’s).

Leading food companies and the major supermarkets met with the Prime Minister yesterday to discuss improving the employability skills of the young unemployed. 

Hovis has teamed up with a former employee of Diageo Africa to kickstart its marketing agenda and ramp up innovation.

Premier Foods brand Mr Kipling has launched a new marketing campaign pushing the idea ‘Life is better with cake’.

Hovis bakery has announced the departure of marketing director Matt Hunt.

Hovis has this week launched a granary loaf to its Seed Sensations brand.

Premier Foods, which produces Mr Kipling cakes, has seen sales drop 6.1% in the six months to 30 June 2014 as it plans a relaunch of the famous cake brand.

Shares in the embattled food group Premier Foods fell by nearly 10% after the company, which produces Mr Kipling cakes, said it had seen falling sales in its so-called ‘Power Brands’.

Premier Foods has entered into another joint venture (JV) to manufacture powdered beverages and desserts worth around £16m.

GE Capital has provided an £80m facility to finance the future growth of the Hovis brand.

Hovis is to introduce three flavoured sliced loaves to its range as consumers demand innovation.

Premier Foods has been granted competition approval by the European Commission for the deal it struck in January to partly hive off its bread business in a joint venture.

Hovis has returned to using 100% British wheat.

Premier Foods has issued a print ad following speculation its Mr Kipling brand could drop its ‘Exceedingly Good’ tagline.

The senior management of Premier Foods is to meet with union bosses to discuss Hovis workers affected by the partial sale of the bread brand. 

Premier Foods this morning revealed it had separated its bread business into a joint venture with The Gores Group.

Gavin Darby has been appointed chair of the Food Engineering Industrial Advisory Board (FEIAB) for the National Centre of Excellence for Food Engineering.

Premier Foods has announced a £20m investment to double capacity at its cake manufacturing site in Carlton, Barnsley.

The Bakers Food and Allied Workers Union (BFAWU) is at loggerheads with Premier Foods over its decision to use agency staff at its Hovis factory in Cale Lane, Wigan.

There is “limited evidence” of a turnaround at Premier Foods, despite its focus on Power Brands, according to a City analyst.

The proposed sale of ethnic flour business Elephant Atta to Associated British Foods (ABF) has come under the watchful gaze of the Office of Fair Trading (OFT).

This week, the OFT issued an ‘invitation to comment’ on the move, which would see Premier Food’s Elephant Atta business sold to rival ABF’s Westmill Foods subsidiary for a cash consideration of £34m.

It is considering whether the acquisition has resulted in the creation of a relevant merger situation, under the merger provisions of the Enterprise Act 2002, which could potentially result in a less competitive marketplace, in the area of the ‘supply of chapatti flour’.

Ronnie Bell, the chairman of under-fire Premier Foods, has stepped down from his role after 21 months.

Wellingborough-based Speciality Desserts has been sold to French manufacturer Européenne des Desserts (EDD).

EAT, the sandwich shop chain, which was acquired by private equity firm Lyceum Capital last year, has strengthened its management team with the appointment of Tony Campbell as its new chairman and Sarah Doyle as its first marketing director.

Three former bosses of embattled Premier Foods, the company behind the Hovis and Mr Kipling brands, received pay-offs of more than £1.4m, it was revealed yesterday.

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