This week, United Biscuits-owned Jacob’s launched their #CRACKINdiscoveries campaign, and announced a partnership with musician and cheese maker, Alex James, who will be the company’s chief taste curator.

Musician and cheesemaker Alex James has joined United Biscuits (UB)-owned Jacob’s as chief taste curator for a new lunchtime campaign.

British Baker caught up with Baker of the Year 2015 Alex Gooch to talk about the Baking Industry Awards, his business and the beauty of sourdough

Video: Baking Industry Awards

21 September, 2015

The Baking Industry Awards may have been and gone for 2015 - but you can relive the glamour of the fabulous evening thanks to our exclusive video.

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