New Cadbury Tarts for Premier

08 February, 2017

Premier Foods is launching a range of indulgent Choc Tarts this month under the Cadbury Cakes brand. 

Premier Foods has announced it will launch the first-ever McDougalls Wholesaler Baking Team of the Year competition following the success of a similar competition in primary schools for the past two years.

Premier Foods, owner of a raft of household brands including Mr Kipling, is preparing to increase the price retailers pay for its products.

Premier Foods has become the latest member of the Soil Association’s Food for Life Supplier Scheme.

Premier chairman steps down

03 October, 2016

Premier Foods has announced that David Beever will step down as chairman of the company in 2017.

Premier Foods is set to extend its on-the-go variants for Mr Kipling as part of its efforts to widen the brand’s appeal.

Premier Foods is introducing a whole cakes range to its Cadbury line in an aim to attract younger shoppers to the cake aisle.

The new Hovis Best of Both Mix from Premier Foods is for those “who enjoy the taste of white bread, but want the benefits of wholemeal bread”, according to Premier Foods. 

Mr Kipling, the cake producer, is aiming to attract new shoppers with the launch of two limited-edition versions of its Fancies.

Gavin Darby, chief executive of Premier Foods, has said a firm bid from the American spice firm never happened. 

Premier Foods, the manufacturer of Mr Kipling and Cadbury cakes, has reported a 3.5% rise in pre-tax profits to £86.1m for the year to the start of April.

A major shareholder has accused Premier Foods of “arrogance” in its handling of US suitor McCormick.

Premier Foods has redeveloped its McDougalls Sponge Mix and Reduced Fat Sponge Mix, and they now both contain 30% less fat.

Premier Foods has officially entered into its previously-announced relationship agreement with Japanese instant noodle firm Nissin.

US spice brand McCormick has walked away from talks to buy Mr Kipling-maker Premier Foods after examining its books.

Mr Kipling is returning to its “exceedingly good” strapline with a new £2.5m marketing campaign.

Premier Foods has revealed it has had “detailed” and “constructive” discussions with takeover suitor McCormick.

Premier Foods has rejected a fresh offer from US spice brand McCormick, which valued the company at 65p per share.

US spice brand McCormick has upped its offer on Premier Foods to 65p a share.

Premier Foods has been criticised by shareholders for its handling of a takeover offer from US spice brand, McCormick.

Nissin, a Japanese instant noodle firm, has committed to buy a 17.27% stake in Premier Foods.

Shares in Premier Foods jumped to a high of 54.05p yesterday, after the company announced it had rejected a takeover bid by US spice brand McCormick.

Premier Foods, the manufacturer of Mr Kipling and Cadbury cakes, has revealed it is to write off its £8m investment in Hovis.

Premier Foods has announced the appointment of Jette Andersen as managing director of its International Business Unit.

New research for the St Albans-based food group by M&C Allegra found that the bread-based meals ranked 9th for dishes enjoyed out of home in 2015.

A leading City analyst has described the turnaround in revenue at Premier Food as “no mean feat” given the challenging FMCG climate.

St Albans-based Premier Foods has announced it will launch a range of baking mixes with Great British Bake Off judge Paul Hollywood.

St Albans-based Premier Foods has announced slow growth for its Sweet Treats division, with a 0.8% growth from £93.1m to £93.8m for the 26 weeks to 3 October 2015.

Whitbread-owned coffee brand Costa has posted UK like-for-like sales growth of 4.4% for the six months to August 27 2015.

Mr Kipling owner Premier Foods has reported market share gains in cake and ambient desserts amid a slight decrease in sales in its last quarter. 

Analysts have praised a ‘good uplift’ in the cake category at Premier Foods, while warning of potential delistings depending on actions of Tesco.

Premier Foods has denied claims it has been ‘blackmailing’ companies into investing money – to stay as its suppliers.

As usual the internet, particularly social media, has been quick to react in the light of the criticism of Premier Foods.

Paul UK, the artisan bakery, has created a Christmas éclair to be sold in aid of ITV’s Text Santa charity campaign.

Premier Foods, the company behind Mr Kipling cakes, has hit the headlines for asking suppliers to hand over money – or risk losing contracts.

Leading food companies and the major supermarkets met with the Prime Minister yesterday to discuss improving the employability skills of the young unemployed. 

Hovis bakery has announced the departure of marketing director Matt Hunt.

Premier Foods’ hike in first-half profits has been welcomed by a leading City analyst.

The senior management of Premier Foods is to meet with union bosses to discuss Hovis workers affected by the partial sale of the bread brand. 

Premier Foods this morning revealed it had separated its bread business into a joint venture with The Gores Group.

There is “limited evidence” of a turnaround at Premier Foods, despite its focus on Power Brands, according to a City analyst.

Site Search

Webinars 

    Insights from the Bakery Market Report 2016

    You can now purchase the Bakery Market Report 2016, which offers insight into the retail bakery trade in the UK.

Events Calendar

Facebook

Twitter