Premier Foods-owed Mr Kipling has introduced a 3ft tall cake and flower bouquet in time for Valentine’s Day.

Premier Foods brand Mr Kipling has released a seasonal range of packaging designed by agency BrandOpus to help consumers celebrate Valentine’s Day.

Premier Foods’ branded cakes sales fell in the last quarter of 2016 as mince pies volumes shifted from Mr Kipling to own-label products.

Premier Foods, owner of a raft of household brands including Mr Kipling, is preparing to increase the price retailers pay for its products.

Premier Foods is expanding its recently launched ‘whole cakes’ range as part of its seasonal Easter line-up.

Gavin Darby, chief executive of Mr Kipling owner Premier Foods, has been appointed president-elect of the Food & Drink Federation (FDF) from next year, succeeding Dame Fiona Kendrick.

Mr Kipling owner Premier Foods has been awarded for its charitable activities by food and drink charity the Institute of Grocery Distribution (IGD).

Premier Foods is set to drive sales during the Halloween period by launching several spooky cakes through its Cadbury Cakes and Mr Kipling brands.

Premier Foods has launched new Christmas products through its Mr Kipling and Cadbury’s Cakes brands.

Premier Foods is set to extend its on-the-go variants for Mr Kipling as part of its efforts to widen the brand’s appeal.

Premier Foods, the manufacturer of Mr Kipling and Cadbury cakes, has delivered sales growth of 1.9% for the 13 weeks ended 2 July 2016.

Mr Kipling, the cake producer, is aiming to attract new shoppers with the launch of two limited-edition versions of its Fancies.

Premier Foods, the manufacturer of Mr Kipling and Cadbury cakes, has reported a 3.5% rise in pre-tax profits to £86.1m for the year to the start of April.

Premier Foods is aiming to capitalise on the food-to-go trend with new product formats and a dedicated Cake on the Go team.

Premier Foods has come under fire from a leading shareholder after McCormick walked away from negotiations to buy the Mr Kipling producer.

Mr Kipling is returning to its “exceedingly good” strapline with a new £2.5m marketing campaign.

Mr Kipling has launched its first range of cupcakes in three of the manufacturer’s iconic flavours.

Premier Foods, the manufacturer of Mr Kipling and Cadbury cakes, has revealed it is to write off its £8m investment in Hovis.

St Albans-based Premier Foods has announced slow growth for its Sweet Treats division, with a 0.8% growth from £93.1m to £93.8m for the 26 weeks to 3 October 2015.

Premier Foods is extending its Mr Kipling cake lines to target sharing occasions, as it prepares for a complete packaging redesign.

Mr Kipling has launched a revved up version of its French Fancies in the form of Cocktail Fancies. 

Premier Foods has unveiled a new £20m cake line in Barnsley, to double production of Mr Kipling snack packs.

Analysts have praised a ‘good uplift’ in the cake category at Premier Foods, while warning of potential delistings depending on actions of Tesco.

Food giant Premier Foods has increased its losses due to impairment charges, largely related to its sweet business, which includes the Mr Kipling brand.

Premier Foods has added three new flavours to its Mr Kipling Snack Pack range with its Milkshake Slices. 

Premier Foods continues to show improved trading performance in Q1 as master brand Mr Kipling “remains the star”.

Premier Foods has highlighted power brand Mr Kipling as its ‘stand-out performer’ in its latest trading results for the quarter to 31 December 2014. 

Premier Foods has promised to ‘simplify’ its controversial investment programme, after it hit the headlines last week. 

After the controversy that has emerged around Premier Foods regarding its 'pay and stay' policy, British Baker looks back at the company's highlights and lowlights over the past few years.

Premier Foods’ decision to strike customers off its supplier list for failing to make payments has been branded “aggressive” by the Federation of Small Businesses (FSB). 

Premier Foods has denied claims it has been ‘blackmailing’ companies into investing money – to stay as its suppliers.

Halloween’s scariest cakes

31 October, 2014

Bakers around the country have been preparing for a spooktacular Halloween, so we thought we’d round up the most gruesome cakes on Twitter this year. 

Premier Foods has praised its Mr Kipling relaunch as “delivering encouraging share gains” as it revealed an underlying sales decline of 4.7% in the third quarter. 

Premier Foods has announced the restructure of its commercial sector, creating three new Strategic Business Units (SBU’s).

Mr Kipling, owned by Premier Foods, has created a poster board made from baked goods as part of its ‘Life is better with cake’ campaign. 

Premier Foods brand Mr Kipling has launched a new marketing campaign pushing the idea ‘Life is better with cake’.

Premier Foods, which produces Mr Kipling cakes, has seen sales drop 6.1% in the six months to 30 June 2014 as it plans a relaunch of the famous cake brand.

Premier Foods has issued a print advert following speculation its Mr Kipling brand could drop its 'Exceedingly Good’ tagline.

Premier Foods has issued a print ad following speculation its Mr Kipling brand could drop its ‘Exceedingly Good’ tagline.

Premier Foods has announced a £20m investment to double capacity at its cake manufacturing site in Carlton, Barnsley.

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