Holland’s Pies has launched a campaign giving businesses the chance to win a ‘canteen kit out’.

Crumpets have come under fire from health campaigners Consensus Action on Salt and Health (CASH), who found a single Warburtons’ Giant Crumpet contains more salt than three bags of ready salted crisps.

Baking company Bad Brownie has launched a Kickstarter campaign to help open a dessert bar in central London.

Online hand-iced biscuit retailer Biscuiteers has secured £1.25m in crowdfunding from 784 investors in 31 countries.

Independent bakers are being encouraged to join a campaign designed to put small businesses in the spotlight.

Manufacturer Nairn’s has partnered with Scottish broadcaster and nutritionist Amanda Hamilton for its new Naturally Energising Challenge campaign.

Samworth Brothers-owned malt loaf maker Soreen has supported Great Ormond Street Hospital’s charity campaign Bake It Better after donating £5,000.

High street sandwich firm Subway has launched a campaign to provide gloves to keep the elderly and the homeless warm in the winter.

Casting call for female bakers

29 September, 2016

London-based production company Ridley Scott Associates (RSA) films are looking for female bakers to feature in a new TV advertising campaign.

Supermarket giant Waitrose has launched a new marketing campaign using customer reviews to highlight the quality of its in-store products.

Cornish pasty manufacturer, Proper Cornish will renew its Pasty Society campaign this September, following last year’s success.

This week, United Biscuits-owned Jacob’s launched their #CRACKINdiscoveries campaign, and announced a partnership with musician and cheese maker, Alex James, who will be the company’s chief taste curator.

Dried fruits, nuts and seeds supplier Whitworths has released three recipes ahead of the festive season as part of its new Christmas campaign, #ShareTheLove.

Kerry Foods, the owner of Homepride flour, is to launch a 100% British Wheat Campaign in September which will involve new marketing and packaging for the brand. 

Musician and cheesemaker Alex James has joined United Biscuits (UB)-owned Jacob’s as chief taste curator for a new lunchtime campaign.

Denmark-based firm, Arla Foods Ingredients has launched an exclusive breakfast campaign for its £100m commitment to back healthier eating among its consumers.

High street sandwich chain Subway has launched its Summer of Music with Pepsi, featuring award-winning Grime artist Stormzy.

The Food and Drink Federation has announced its shortlist for its awards evening on the 22 September at The Brewery in London.

Craig Poynter, who used to work at Gordons Ramsay’s restaurant, is set to open up his own Artisan bakery in Nottingham.

New Prime Minister Theresa May has received a message from health campaigners, urging her to make sure the food and drink industry learns from its mistakes, when the government publishes the childhood obesity strategy.

An award-winning Fulham-based micro bakery, Ma Baker, is to take centre stage at the launch of the UK’s 2016 Small Business Saturday campaign on 3 December.

A new TV campaign has launched to support the Subway £3 Lunch.

L’Orchidée, a London-based bakery selling French macarons, luxury cakes and desserts is looking to raise £200,000 to expand across the capital.

World Chocolate Master Ruth Hinks is supporting Marie Curie through her new exclusive chocolate brownie recipe.

The Advertising Standards Authority (ASA) has declined to take action following a complaint by the Real Bread Campaign (RBC) about advertising claiming that artisan bread can be made using a packet mix.

As part of the £15m Crackin’ campaign, United Biscuits (UB)-owned Jacob’s has launched a new ad, which aired for the first time this week.

German biscuit brand Bahlsen is set to air a £5m UK television campaign from 18 April.

Mr Kipling is returning to its “exceedingly good” strapline with a new £2.5m marketing campaign.

The Vote Leave campaign group has published a list of 250 business leaders whom it says support Britain leaving the EU, including Luke Johnson, chairman of Patisserie Holdings.

In response to “growing demand”, Freedom Bakery will launch a second crowdfunding campaign on 7 April. 

Wholesale retailer Bidvest has unveiled a new selection of frozen dessert products as part of its Create Summer range.

Chiltern bread competition

26 February, 2016

Environmental charity The Chiltern Society has begun the search for the region’s best artisan bread producers.

The Keep Sunday Special (KSS) campaign is urging retailers to attend a mass lobby of parliament next week, in a bid to persuade MPs to vote against changes to Sunday trading legislation.

Birds Eye has announced the launch of a new breakfast range, called Hello Morning!

The United Biscuits (UB) brand’s new ad features Mini Cheddars and Cream Crackers singing and dancing

United Biscuits (UB), has launched two new initiatives – a new TV advert and the new McVitie’s iKitten app.

Border Biscuits, the premium sweet biscuit producer, has launched a major rebranding and advertising programme along with a new biscuit range.

A delegation from the Real Bread Campaign (RBC) has met with government representatives to discuss the RBC’s demand for legislation.

The Subway sandwich chain has launched a series of promotional activities as part of a bid to encourage traffic into stores in the first-quarter period.

Dawn Foods has unveiled plans to run its successful American Bakery marketing campaign again in 2016.

Stork, the Unilever-owned brand, has launched a £1.6m Christmas marketing campaign to encourage consumers to home-bake with Stork with Butter. 

Only a month ago few would have predicted that The Muppets would be back on our screens at primetime. However few would have envisioned Warburtons pumping £25m into a promotional campaign. 

Timmy’s Pies, the luxury pie producer, has launched a crowdfunding campaign to fund growth plans.

Warburtons has launched an advertising campaign with The Muppets to promote its new Giant Crumpets.

Seeded bread specialist Vogel’s has partnered with outdoor brand Anorak for a new Keep Exploring campaign. 

Roberts Bakery has launched a ‘Lindsay’s Pledge’ campaign to raise at least £50,000 to improve screening for breast cancer.

2 Sisters Food Group, the conglomerate which runs Holland’s Pies and Fox’s Biscuits, saw sales tumble 8.2% in the 52 weeks to 1 August to £3.14bn from £3.42bn in 2014.

Sussex-based pie manufacture Higgidy is hosting two pie-themed nights to launch its Higgidy Sofa Supper Campaign.

Iceland has had one of its bread adverts banned by the Advertising Standards Authority (ASA) after a complaint it misled the public.

The Real Bread Campaign held Sourdough September last month to raise public awareness of the taste and potential health benefits of traditional bread-making.

Samworth Brothers-owned Soreen has launched a partnership with charity Youth Sport Trust called Active Families, Happy Families.

Sourdough September underway

04 September, 2015

The Real Bread Campaign is celebrating Sourdough September for the third year running this month.

Warburtons bread has become the latest brand to feature in Lidl’s ‘Shop a Lidl Smarter’ advertising campaign which aims to promote the message that tasty food does not have to be expensive. 

Our #WeLoveBread campaign visited London’s Bunnychow, to see how bread can be used for more than just a sandwich.

The Soil Association says that the Federation of Bakers (FOB) is “wrong” for branding its Not In Our Bread campaign as “misleading”.

The media campaign for United Biscuits’ (UB) latest product launch for savoury brand Jacob’s has kicked off as part of a £15m investment in the Masterbrand. 

Bakery ingredients company Ireks UK has launched a new fundraising campaign for Macmillan Cancer Support.

Scotmid convenience has seen a macaroni pie sell-out, after it teamed up with The Scottish Sun to boost its #savethepie marketing campaign.

Hovis is relaunching its Seeded and Granary ranges, in what it calls its biggest campaign since the new ownership.

The campaign to save the macaroni pies has reached Scottish Parliament, after Greggs bakery discontinued the product.

High street coffee chain Costa has launched an outdoor advertising campaign on public telephone boxes using a printing technique that creates the illusion of movement.

A major bakery workers’ union has released a video in its campaign to up pay to £10 per hour.

Since British Baker launched the #WeLoveBread campaign our social media pages have been swamped by retweets and support.

More than 1,000 consumers visited McVitie’s London Cuddle Café in one day, during the brand’s promotion of its continued Sweeet campaign. 

Proper Cornish, a handmade Cornish Pasty company, has boosted its customer base by launching a student campaign called The Pasty Society. 

Roberts Bakery has launched its first TV ad campaign as it rebrands its white bread as ‘soft and fluffy’. 

United Biscuits is giving away 3.5 million cuddly toys from McVitie’s ‘Sweeet’ campaign in the next step of the relaunch that began last year. 

The industry has welcomed British Baker’s #WeLoveBread campaign – which has seen protestors visit Number 10 about David Cameron’s decision to ditch bread.

The Prime Minister David Cameron has given up the Cornish Pasty, just weeks after he announced his decision to stop eating bread.

The humble cheese sandwich has taken a hit in the popularity stakes, according to cheese brand Anchor Cheddar.

This is a call to arms. Bakers we need you to defend bread.

Oreo campaign focuses on fun

29 January, 2015

Mondelez’ biscuit brand Oreo has launched a new global campaign focusing on the “fun side” of the brand.

A new government campaign which encourages parents to cut down the amount of sugar their children consume has been launched today.

Confectionery multinational Mondelēz has revealed a major ITV festive advertising drive for its Cadbury brand including tie-up with a number of celebrities. 

Mr Kipling, owned by Premier Foods, has created a poster board made from baked goods as part of its ‘Life is better with cake’ campaign. 

Sainsbury’s is the latest in the glut of supermarkets to slash the price of its loaves in an ongoing “race to the bottom”.

British wheat quality on the up

01 September, 2014

A cereal survey has revealed a year-on-year improvement in Britain’s wheat quality.

Premier Foods brand Mr Kipling has launched a new marketing campaign pushing the idea ‘Life is better with cake’.

The Real Bread Campaign is preparing to launch Sourdough September, in a bid to encourage more people to buy bread from independent bakeries. 

Action on Sugar has removed bread from its list of unhealthy foods, following direct action from the Federation of Bakers (FoB).

United Biscuits (UB), a leading international manufacturer of biscuits and cakes, has invested £1.3m in an advertising campaign for McVitie’s BN biscuit range.

Gluten-free brand Genius is to introduce its bread to the mainstream bread aisle of 150 Asda stores across the UK.

A social summer campaign is being launched by Pork Farms to push the sales of its key products in the summer trading period.

Independent bakers and other retailers are being urged to celebrate their individuality by holding a range of events throughout July during the fourth Independent Retailer Month campaign.

Money raised from Craft Bakers’ Week 2014, which runs from 29 September to 5 October, will be donated to Make-A-Wish UK, organisers have announced.

United Biscuits (UB) has launched a new £10m advertising campaign for Jacob’s.

The Federation of Bakers (FOB) has launched a new tongue-in-cheek guide to packing a lunchbox.

Demonstrators have protested outside a central London Greggs store, as part of a direct action campaign against its involvement in the government’s Workfare Scheme.

The government has performed a dramatic u-turn on its tax for hot pies and pasties.

The move comes after weeks of sustained campaigning by the baking industry, including British Baker's own e-petition, a campaign by Greggs, the largest retail baker in the country, and a demonstration by the industry at Westminster which saw a petition of half a million signatures handed in at Number 10.

MPs question pasty tax

24 May, 2012

A group of MPs has again questioned the decision to put 20% VAT on hot baked goods.

The discussion in parliament yesterday came after the influential International Monetary Fund (IMF) called on the UK government to actually lower VAT to stimulate the economy.

The British Retail Consortium (BRC) has backed an amendment to the Finance Bill that would scrap the government’s planned £50m ‘pasty tax’.

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