This week, United Biscuits-owned Jacob’s launched their #CRACKINdiscoveries campaign, and announced a partnership with musician and cheese maker, Alex James, who will be the company’s chief taste curator.

Musician and cheesemaker Alex James has joined United Biscuits (UB)-owned Jacob’s as chief taste curator for a new lunchtime campaign.

Jacob’s is seeking to fill the gap left by the decline in lunchtime sandwich consumption with the launch of a three-strong range of Ciabatta Crackers.

United Biscuits (UB) has announced that Jacob’s latest advert will feature Mark-Francis Vandelli of TV’s Made in Chelsea, and James ‘Arg’ Argent of The Only Way is Essex.

As part of the £15m Crackin’ campaign, United Biscuits (UB)-owned Jacob’s has launched a new ad, which aired for the first time this week.

The United Biscuits (UB) brand’s new ad features Mini Cheddars and Cream Crackers singing and dancing

Jacob’s, the United Biscuits-owned biscuit and snack manufacturer, has celebrated 130 years of its famous cream crackers by creating the world’s longest cheeseboard.

The media campaign for United Biscuits’ (UB) latest product launch for savoury brand Jacob’s has kicked off as part of a £15m investment in the Masterbrand. 

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