This week, United Biscuits-owned Jacobís launched their #CRACKINdiscoveries campaign, and announced a partnership with musician and cheese maker, Alex James, who will be the companyís chief taste curator.
Musician and cheesemaker Alex James has joined United Biscuits (UB)-owned Jacobís as chief taste curator for a new lunchtime campaign.
Jacobís is seeking to fill the gap left by the decline in lunchtime sandwich consumption with the launch of a three-strong range of Ciabatta Crackers.
United Biscuits (UB) has announced that Jacobís latest advert will feature Mark-Francis Vandelli of TVís Made in Chelsea, and James ĎArgí Argent of The Only Way is Essex.
As part of the £15m Crackiní campaign, United Biscuits (UB)-owned Jacobís has launched a new ad, which aired for the first time this week.
The United Biscuits (UB) brandís new ad features Mini Cheddars and Cream Crackers singing and dancing
Jacobís, the United Biscuits-owned biscuit and snack manufacturer, has celebrated 130 years of its famous cream crackers by creating the worldís longest cheeseboard.
The media campaign for United Biscuitsí (UB) latest product launch for savoury brand Jacobís has kicked off as part of a £15m investment in the Masterbrand.†