This week, United Biscuits-owned Jacobs launched their #CRACKINdiscoveries campaign, and announced a partnership with musician and cheese maker, Alex James, who will be the companys chief taste curator.

Musician and cheesemaker Alex James has joined United Biscuits (UB)-owned Jacobs as chief taste curator for a new lunchtime campaign.

Jacobs is seeking to fill the gap left by the decline in lunchtime sandwich consumption with the launch of a three-strong range of Ciabatta Crackers.

United Biscuits (UB) has announced that Jacobs latest advert will feature Mark-Francis Vandelli of TVs Made in Chelsea, and James Arg Argent of The Only Way is Essex.

New ad launch for Jacobs

22 April, 2016

As part of the 15m Crackin campaign, United Biscuits (UB)-owned Jacobs has launched a new ad, which aired for the first time this week.

The United Biscuits (UB) brands new ad features Mini Cheddars and Cream Crackers singing and dancing

Jacobs, the United Biscuits-owned biscuit and snack manufacturer, has celebrated 130 years of its famous cream crackers by creating the worlds longest cheeseboard.

The media campaign for United Biscuits (UB) latest product launch for savoury brand Jacobs has kicked off as part of a 15m investment in the Masterbrand.

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    Insights from the Bakery Market Report 2016

    You can now purchase the Bakery Market Report 2016, which offers insight into the retail bakery trade in the UK.