Starbucks unveils Chinese expansion

29 November, 2012

Starbucks has revealed plans to double the amount of stores it has in China in three years.

The Seattle-based coffee chain aims to open 800 new shops in China by 2015 – roughly one a day – taking its network to 1,500 stores across 70 cities from Chongqing to Chengdu.

It also plans to introduce new Chinese-inspired flavours in the wake of the popularity of favourites like red bean frappuccinos.

The revelation came as the coffee shop giant opened its 100th store in Beijing, in the Solana International Business District.

The company said: “Our partners are at the heart of everything we do in our stores in China, and the certified Coffee Masters leading this store will introduce customers to even more unique elements of the espresso experience, demonstrating and defining our coffee leadership position in China.”





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