Starting today (3 February) with a 30-second TV and outdoor campaign, the company is encouraging families to “pick a Pukka Pie”.
In a statement, Wayne Greensmith, marketing manager, said that the ads are aimed at “mums who are under pressure to deliver at meal-times”.
He added that he hopes the campaign will drive sales for the business, as well as the whole of the hot pie category.
Using the tagline “don’t compromise”, the clip shows a family disappointed by their dinner, and recommends that next time, they choose Pukka Pies.
“We are incredibly excited about the launch of our biggest ever marketing campaign,” Greensmith said. “We believe it will resonate with mums who are under pressure to deliver at meal-times and highlight how a Pukka Pie delivers satisfaction with its full fillings and finest ingredients.
With the promise of new products being launched throughout 2014, the campaign is accompanied by six-sheet advertising posters, door drops and national press.