Launching in Morrisons this week (24 March 2014), the packaging will highlight that products contain 100% British meat, and are colour co-ordinated by variant and flavour.
For its savoury slices and sausage rolls, new packaging is supported with a “Baked by Pork Farms” message, and sees the introduction of price-marked packs.
Andy Napthine, head of marketing, said: “Our research tells us that Pork Farms products act as a signpost to the pork pie category for consumers whilst in store. We’ve been baking pork pies since 1931 and have firmly established ourselves as the nation’s favourite pork pie brand. We’re very proud of this and have taken the decision to make more of it on our packaging.”
As part of the re-launch, Pork Farms’ co-branded Branston range has also been refreshed, and expanded with new Ploughmans Bites - a pork bite filled with Branston Pickle.