Warburtons introduces gluten-free wraps to coffee chains

09 May, 2014

Warburtons’ Newburn Bakehouse brand is launching its gluten-free wraps into Starbucks UK and Costa Coffee.

Produced in partnership with Costa, the gluten-free chicken and basil salad wrap is the first savoury gluten-free product to be offered by the coffee shop chain in the UK. Additionally, it has gained accreditation from charity Coeliac UK.

The new wrap will add to Costa’s existing gluten-free offering, which currently includes a gluten-free brownie and gluten-free cherry bakewell.

Furthermore, following a successful launch into selected shops earlier this year, Starbucks has introduced its gluten-free Veggie Good houmous wrap, made with Newburn’s product, nationwide

Chris Hook, director of Newburn Bakehouse, said: “It’s a known fact that eating out is one of the biggest challenges people with food intolerances face – our loyal customers tell us this every day. So it’s great to see big brands taking the lead in the gluten-free food-to-go sector.

“As mainstream demand for free-from continues to increase, we expect to see more and more establishments recognising the market opportunity with this fast-growing audience.”

Alison Heeks, marketing director at Costa, added: “One in 100 people have coeliac disease, so more consumers are looking for savoury, gluten-free food to enjoy with their coffee. Listening to customer feedback is vital for us to grow as a business, which is why when our customers used social media to tell us that they would love to see a savoury gluten-free offering in-store, we listened.”

Newburn Bakehouse entered the foodservice market in September last year after Spanish restaurant La Tasca added the gluten-free wraps to its menu.

Warburtons’ Newburn Bakehouse products are baked in a dedicated, gluten-free and wheat-free bakery in Newburn, Newcastle. 





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