The company arranged the collaboration with the star to create a series of instructional films on how to bake with Wright’s range of mixes.
The range targets families who want to bake and save money, and the videos aim to promote the product’s ‘simplicity’.
The videos will launch on the company’s Youtube channel with the celebrity finalist, who will show viewers how to make bakes like Chocolate Muffins, a classic Madeira cake and a white Bloomer Loaf.
Two further films are available to watch online by using Wright’s on-pack codes.
David Wright, managing director of Wright’s, said: “We are delighted to be working with Wendi Peters. By creating a series of short films, fronted by such a well-known and passionate baker, we are able to demonstrate just how simple and effective our products are and re-emphasise our ongoing commitment to consumers by adding value to their precious time at home and in the kitchen.”
This investment follows the company’s investment in a new factory at Delta Park, Enfield, which was completed in February 2014.