Supermarket sandwich sales ahead of market

01 August, 2014
Supermarket sandwich sales

Supermarket sandwich sales ahead of market, says Greencore

Sales of sandwiches are growing twice as fast in grocery retail as in the UK market overall, own-label supplier Greencore has claimed.

Grocery sales were growing 10% year-on-year according to Nielsen data [12 w/e 30 June], as reported in British Baker’s sister title The Grocer. That is twice the rate of market growth, estimated by Greencore to be around 5%.

Following the company’s third-quarter update this week, chief executive Patrick Coveney said sandwiches now offer the best opportunity for growth in the UK, particularly as the multiples were winning a larger share of the market.

He cited the rise of smaller-format supermarket stores with a focus on food-to-go as the main reason for the growth. Coveney also said growth in the total sandwich market had stepped up since this time last year when lunchboxes became less popular.

Greencore’s like-for-like sales rose 7.5% to £326.4m for the third quarter to 27 June with food-to-go accounting for around half its UK food sales.

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