Greggs trial expansion in c-store sector

12 September, 2014

Greggs: Expansion into c-stores could be on the horizon

Greggs has teamed up with owners of Spar, Blakemore Retail to trial franchise offerings in c-stores. 

The Greggs range is currently being trialled in a Scunthorpe Spar site, with plans to open in Leegomery and Louth later this year. 

The Scunthorpe site features a smaller range than what is offered in high street chains, and is focused on Gregg’s top selling products. 

It has also seen the introduction of a breakfast bar seating offering, to appeal to nearby student customers.

Greggs franchise team ran a four-week training programme for store staff to enable them to manage the offering.

Martin Kibler, Greggs’ business development and property director said: "We are delighted to team up with Blakemore Retail for this trial, which is in keeping with our strategic plan focusing on growth in the food-on the go market, where convenience for customers is key to success.

“Blakemore Retail is an excellent operator in the convenience sector and I hope this will be the beginning of a long and successful relationship."

Matt Teague, Blakemore fresh food development manager told British Baker’s sister publication Convenience Store: “The company’s franchise partnership with Subway has shown us that the Spar brand can benefit from trading with other strong brands. It is hoped that the well-recognised Greggs brand will add value to the Spar brand, giving existing and new customers a further reason to shop in Spar stores.”





Site Search

Webinars 

    Insights from the Bakery Market Report 2016

    You can now purchase the Bakery Market Report 2016, which offers insight into the retail bakery trade in the UK.