Rebrand for Esquires coffee house

17 September, 2014

Artist impression of what the new shop will look like

Franchise chain Esquires Coffee is to reopen its first new-look shop in Durham as part of its plans to rebrand.

The new coffee house, situated on Silver Street, is the first of the brand’s 24 UK stores, which will incorporate the new corporate branding, to be rolled out in the next 12-18 months.

The new design concept was introduced with the aim of capturing the local environment and positioning the brand s an “international premium branded coffee house”.

The company said: “Our aim is to create a vibrant, friendly environment for our customers to enjoy our 100% organic and Fairtrade coffee.”

The Durham site is set to open in October by new franchisees Dale Smith and Clare Footes, who said they wished to create “a friendly, warm welcoming atmosphere where all are welcome to enjoy great coffee and delicious food”.

Esquires also has shops in in China, the Middle East, Canada and New Zealand.

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