Patisserie Valerie accelerates expansion plans

26 September, 2014

Handmade: New shops in the pipeline for Patisserie Valerie

Patisserie Valerie has said it is currently opening “a store every two to three weeks”, this comes after its stock market floatation plans prove successful. 

Patisserie Holdings PLC, parent company of Patisserie Valerie, went public in May this year, and has since cleared its debts as well as generated return for shareholders.

The brand will look to open in service stations and forecourts after the successful performance in its site in Beaconsfield service station.

Paul May, chief executive of Patisserie Holdings said: “Our aim is to open 20 new stores a year, and that is what we are doing. We are currently opening a new store up every two to three weeks, and currently have 96 Patisserie Valerie branded shops.”

The company will also roll out more of its recently acquired sandwich brand, Philpotts.

The £10m-turnover sandwich business was purchased in March, and now has 23 sites around the country.

May said: “We first need to integrate Philpotts into the group, but then we will expand the business further.”

The brand also plans to extend its offering in train stations, where it currently has 11 sites.

It is currently in negotiations to open two to three sites in Belfast which should open in the near future.

Global possibilities 

May continued: “The plan for next year is to innovate, open new stores and of course maintain the estate.”

“Expanding internationally is something I think we will naturally look to do, but at the moment we are just focusing on the UK.

The business is currently worth around £200m, and it employs up to 1500 people to its work force each year.





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