The bakery brand has designed the Christmas look for three of its most popular loaves. Warburtons 800g Toastie, Medium and Thickest have undergone the seasonal make-over, with new packaging featuring Christmas trees, snowflakes and reindeer in three designs that have each been made to look like presents wrapped up with ribbon.
The festive paper packaging also doubles as wrapping paper for consumers.
Megan Harris, brand and portfolio director at Warburtons, said: “The countdown to Christmas is on, now the Warburtons Christmas wax wrap is back on the shelves. We hope the attention-grabbing packaging will once again prove to be really impactful in-store and bring some Christmas joy into the homes of our consumers.”
The large loaves are wrapped in wax paper to ensure all the freshness and taste is sealed in from the moment they are baked.