BIA 12 Days of Christmas: Cinnamon Square to launch new brand

18 December, 2014

Winner of 2014’s Innovation Award, Cinnamon Square is number seven in the BIA 12 Days feature - ready to launch a new brand as well as expand the business.

Paul Barker, owner of the bakery, spoke to British Baker about his plans for 2014, and stated that he will also be extending the baking school.

“We are expecting 2015 to be an exciting year for us at Cinnamon Square. We are always innovating here and have a few projects ready to explore post-Christmas.

“We will be evolving our cake decorating department, which has built a strong reputation locally since the introduction of that part of the business a few years ago.

“There will be an addition to our website, which will target a specific product range to raise sales and distribution nationally.

“A new brand will be introduced during 2015, which I am personally championing. I can’t give more details until we are ready to launch.

“The Cinnamon Square brand is a really strong with award-winning products to match. We will be working hard on establishing the best ways to get these branded products accessible nationally, and would welcome any discussions with interested parties.

“Our baking school, which has been integral to the success of Cinnamon Square, will include more courses to further build on its reputation. My Complete Baking Day course makes its debut in March and sold out within a few weeks of launch.” 





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