The new range aims to target the out-of-home vendors, to allow them to upgrade their offer without increasing filling spend. It is part of the company’s product diversification strategy.
Kara is owned by Fletchers Group of Bakeries, which said that floured baps had made up 20% of its year-on-year product sales.
Head of foodservice at the firm Chris Haddy said: “The launch of our Ultimate Floured range expands our existing top-selling range of floured baps. It includes a premium DeliDog roll and a Premium Floured Bap in line with eating out trends, which increasingly demand gourmet sandwich carriers.
“These premium carriers complement three existing baps, which have become widely regarded in the market for decades and allow operators to cover a broad range of carriers with the ability to increase their margins by offering value-for-money products with the potential to upgrade.”
The new range comes after the brand launched its new half and half loaf into the foodservice industry.