Morrisons looks to rebuild after fall in LFL sales

07 May, 2015

Morrisons has seen like-for-like sales (LFLs) continue to fall in its first quarter, down 2.9% excluding fuel.

The results come as the supermarket said it would concentrate on customers to make the business 'strong' again.

The supermarket appointed ex-Tesco boss David Potts as chief executive in March.

He said: “My initial impressions from my first seven weeks are of a business eager to listen to customers and improve. I have been very pleased by the desire and support of colleagues, and by the genuine warmth and affection for Morrisons, shared by both colleagues and customers.

“This is a business with many attributes, some unique. Our task is to use those advantages to improve the shopping trip for customers and create value.”

The supermarket also said it had closed more stores than it had opened during the period, leading to a reduction in selling space of over 50,000sq ft.

Despite this, the supermarket stated that its financial position remained “strong”, and anticipated that underlying profit before tax would be higher in the second half than the first.





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