National Cupcake Week will run from 14 to 20 September and British Baker is encouraging bakers large and small to get involved. Let us know how it’s going or get in touch via at @CupcakeWeek or on Facebook on the National Cupcake Week page and check for updates and ideas on our official cupcake website.
We have mixed up the categories in the Championships this year and entrants now have six tempting themes to enter:
- Made with Chocolate
- Free From
- Made with Alcohol
What’s not to like? Get your chef whites on, experiment in your kitchens to enter before the deadline of 17 July. You must have a registered UK business to be eligible for entry and entries cost £15+VAT each. For more information on entering, the categories and why you should get involved, visit our Championships tab.
Past winners and finalists have benefited from mass media attention and column inches. A couple have even made it onto radio and the small screen, which can be a boon for business.
Need more convincing to enter? We visited Tarek Malouf, founder of the UK’s biggest cupcake chain Hummingbird Bakery to get his thoughts on the mighty mini cake. The business sold a whopping 1.2m cupcakes in the last year to the end of March, and Malouf believes they will remain popular far into the future.
Watch the video for inspiration: