Joe & The Juice expands

Joe & The Juice, the expanding Swedish coffee and juice shop, has opened a new site in Manchester’s Trafford Centre and is set to open in Newcastle soon.

Owner Kaspar Basse told M&C Report, a sister-title of British Baker, that the new launches are part of plans to open 10 to 15 outlets this year.

It said that it will further develop its retail partnership with John Lewis and Debenhams in cities around the country. It recently opened its first site outside of London in a John Lewis in Solihull.

The company is backed by Swedish equity firm Valedo. 

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