Genius: highs and lows

15 June, 2015

Since the launch of the brand in 2009, Genius has come a long way, expanding its product range and customer base and becoming one of the UK’s biggest gluten-free brands.

However, after the company recalled 25 products for containing gluten, analysts are asking the question; what is next for Genius?

British Baker looks back at the highs and lows of Genius- scroll through the timeline below to see the brand's journey so far. 

Site Search


    Insights from the Bakery Market Report 2016

    You can now purchase the Bakery Market Report 2016, which offers insight into the retail bakery trade in the UK.