Hebridean bakery enjoys sales success

22 June, 2015
Stag Bakeries

Stag Bakeries' smoked butter oatcakes

Stag Bakeries, a family-owned bakery based in Stornoway, Lewis, has doubled year-on-year sales for the third consecutive year. 

The bakery continues to “invest heavily” in its business with new equipment and a 350sq m extension to the existing bakery currently under way. The new building will provide additional office and warehouse space and is estimated for completion this August at an estimated cost of £250,000.

It attributes its success to the relaunch of its ambient sweet and savoury biscuits, making significant investment, including the adoption of a new brand identity and new products.

Last year it launched new lines with a focus on provenance. It achieved new store listings as well as entering the foodservice sector and developing a range just for serving in restaurants, hotels and pubs.

It also began a major export arm, working with overseas distributors, and is now listed in 10 countries worldwide.

Stag expects this to increase following the brand’s appearance at one of the largest international trade fairs in Germany in October.

Healthy trade


Charlie Macdonald, owner of Stag Bakeries, said: “For many years we have had a very healthy trade in the Scottish islands, providing a range of freshly baked goods. Three years ago we took the decision to invest in the Stag brand so that it had a broader appeal both in the UK and overseas.

"Since then we have enjoyed phenomenal year-on-year sales growth, which is wholly attributed to our team who have worked exceptionally hard.

The future for Stag is exciting. We operate in a very competitive market, so it is vital that we remain innovative and work hard on developing the bakery to remain ahead of the game. We remain committed to developing sales with the independent retail trade – be it in the UK or further afield.”





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