Price of average grocery shop sees deflation

04 August, 2015
Shopping

Average grocery basket went down last month

Grocery prices in July fell by 1% compared to the previous month, according to groceries website mySupermarket.co.uk. 

After a small rise in June, which was the first increase in price this year, prices fell from £86.84 for an average basket of products in June to £86.11 – a weekly saving of 73p.

The same basket in July 2014 was 6% more expensive at £91.39, resulting in savings for shoppers of more than £5. The tracker monitors the cost of the same 35 commonly bought products each month.

The products that decreased the most in price in July compared to June were bananas (-4%), fresh peppers (-4%) and tomatoes (-3%). The items that increased the most in price in the last month included broccoli (3%), mushrooms (3%) and deli bacon & ham (2%).

The most popular ice creams fell in price in July by 4%. The study of the most popular 40 branded ice creams show significant drops compared to July 2014. Savers can cool off with Cornetto Mint Cones (down 18% to £1.51), Oreo Vanilla Ice Cream Cones (down 17% to £1.79) and Magnum Mini Double Caramel & Double Chocolate (down 16% to £2.74).

Gilad Simhony, chief executive of mySupermarket, said: ‘The last year has seen a huge fall in the cost of grocery essentials and a weekly saving of over £5 will be welcome news for shoppers who continue to look for the best value when comparing prices.

“Out of the 35 products that make up our weekly basket only apples and baked beans have increased. Regular buyers of vegetables and chicken should be particularly pleased as these products have fallen the most in the last 12 months.’’





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