The Crosstown Doughnuts truck, Dorothy, can be found on the Lamb Street side of the market for “at least the next few months”. Weekdays will see the truck trade for an impressive 12 hours from 8am to 8pm, while weekends will see more relaxed hours of 11am to 5pm on Saturdays and 9am to 6pm on Sundays.
Flavours will include the vanilla bean glazed ring doughnut, peanut butter and berry doughnut and summer fruit crumble doughnut.
The company opened its first permanent store in Soho in spring and is stocked at more than 30 suppliers across London in addition to its own sites.
The concept is backed by Adam Wills, co-founder of the Gourmet Burger Kitchen. Directors also include Marcus Miller, founder of Miller’s Bespoke Bakery, a wholesale bakery based in Wimbledon, and entrepreneur JP Then. Baker, television presenter and author Dean Brettschneider has also joined the group.