Author and healthy food advocate Jennifer Irvine has written two books, The Diet for Food Lovers and Pure Package: The Balance Diet, and is owner of two food delivery businesses, Balance Box and The Pure Package, whose clients include actor Hugh Jackman and actress and presenter Denise Van Outen.
Irvine will be working with the California Prune Board to develop a series of inspirational recipes featuring prunes and prune juice.
The campaign will kick off with ‘healthy new you’ recipes for the New Year. Further recipes will follow including a range of ‘post baby’ smoothies designed to help new mums get back on track with a healthy eating regime following the birth of their child.
Commenting on the appointment, European marketing manager Esther Ritson-Elliott said: “We’re delighted to welcome Jennifer to the team. Her enthusiasm and passion for good food is exactly what we were looking for, to encourage more consumers to consider prunes and prune juice not just as ‘superfoods’ with proven nutrition and health credentials, but also as highly versatile culinary ingredients, ideally placed to feature in a broad range of dishes to suit every eating occasion.”
The California Prune Board’s other UK brand ambassadors are TV chef Rosemary Shrager and Paul Young, who won the special award for outstanding British Chocolatier at the 2014 International Chocolate Awards.