British Baker's seven-day news round-up

14 December, 2015

Warburtons won battle of the Christmas adverts with help from The Muppets

British Baker’s round-up of the most important stories from the last seven days.

Warburtons had a particularly good period, finalising over 300 contracts with British wheat farmers and winning the battle of the Christmas adverts with its Muppet-themed Giant Crumpets promotion. Whitbread-owned Costa Coffee also had important news with the launch of its food-to-go concept Costa Fresco.

See the top five stories here:

1) Warburtons finalises five-year wheat contracts

2) Warburtons’ Muppets ad crowned Christmas best

3) Cornish Bakery eyes rapid expansion

4) Costa launches Fresco

5) Carlisle factory hit by floods

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    You can now purchase the Bakery Market Report 2016, which offers insight into the retail bakery trade in the UK.