British Baker's seven-day news round-up
14 December, 2015
Warburtons won battle of the Christmas adverts with help from The Muppets
British Baker’s round-up of the most important stories from the last seven days.
Warburtons had a particularly good period, finalising over 300 contracts with British wheat farmers and winning the battle of the Christmas adverts with its Muppet-themed Giant Crumpets promotion. Whitbread-owned Costa Coffee also had important news with the launch of its food-to-go concept Costa Fresco.
See the top five stories here:
1) Warburtons finalises five-year wheat contracts
2) Warburtons’ Muppets ad crowned Christmas best
3) Cornish Bakery eyes rapid expansion
4) Costa launches Fresco
5) Carlisle factory hit by floods