Set to be one of the biggest releases of 2016 when it hits our screens in July, the reboot of the 1980s cult classic has 23 brands signed up to date.
Rob Wijeratna, joint managing director of Rocket Licensing, manager of the film’s licensing programme, said this showed “the extraordinary momentum behind a brand that is as popular today as it was over 30 years ago”.
Finsbury Food Group has a long-standing relationship with the licensed brand sector, manufacturing quality cakes for brands including Disney. It has had particular success with its Minions- and Frozen-themed party cakes.
As a result, the group posted a 76% rise in profit before tax last year to £11.4m. The company, which was named Bakery Manufacturer of the Year at last year’s Baking Industry Awards, also saw revenue grow by 45.8% to £256.2m. Finsbury spent £7m in capital expenditure last year and said it would spend £11m over the next 12 months.
The UK is the world’s third-largest market for licensed merchandise, with a total spend of £8bn.