Roberts Bakery signs football deal

16 March, 2016

Sam Rush, president and chief executive of Derby County FC (left) with Robert Higginson, chairman of Roberts Bakery

Roberts Bakery has signed an advertising deal with Derby County Football Club.

The bakery has signed a one-year contract to advertise its brand on the club’s pitch and stadium, along with a programme of fan and community engagement. The deal launched on 5 March, during Derby’s league game against Huddersfield.

Robert Higginson, chairman of Roberts Bakery, said: “Derby shares so many of our values – they are a family-friendly club that places emphasis on future generations, health and wellbeing.

“We are proud to be a partner and hope that the sponsorship, paired with the growing popularity of our bread products across the region, will further reinforce our position as the UK’s fastest-growing major bread brand.”

Roberts recently signed a deal with Bibby Distribution, which saw it extend its distribution reach.

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