Caribbean bakery lands Asda deal

05 May, 2016

West Midlands-based Sunrise Bakery has signed a deal to sell its cocktail-inspired cake range, Caketails, in more than 60 Asda stores.

The firm, which makes a wide range of Caribbean bakery products, including Caketails, said it would like to use this initial platform to target other big supermarkets, independents and food service groups, in a bid to double turnover by the end of 2017.

Errol Drummond, managing director of Sunrise, said: “This is a substantial development for us, as we expand our core business as the premier producer of traditional Caribbean breads, buns and cakes.”

Drummond wanted to extend the brands reach beyond the supermarket’s world food sections. The initial flavours include mojito, pina colada, passion fruit daiquiri and rum punch.

Drummond added: “Caketails reflects the growing trend for cocktails, and is one of the first cakes of its type to be produced using actual Jamaican rum. We will initially be in 60 Asda stores, but our aim is to extend this and also develop further opportunities with other retailers and to grow the range.” 





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