Feel Free For Gluten Free secures Morrisons listing

16 May, 2016

Yorkshire-based Feel Free For Gluten Free (FFFGF) has introduced eight frozen lines to Morrisons, including its award-winning doughnuts.

From today, the supermarket will stock eight of Feel Free For Gluten Free's frozen products in a dedicated free-from section within frozen aisles.

Feel Free’s cheese, potato & onion pasties, and curried vegetable pasties, made with all-butter pastry, are among the eight products that will be stocked in 130 stores.

Morrisons is also listing Feel Free’s individual portion sweet tarts: raspberry & almond tarts in 128 stores, and lemon meringue pies in 329 stores, both sold in packs of two tarts.

Feel Free’s newest product, a sticky toffee pudding, is another new addition to Morrisons’ freezers, and will be stocked in 380 stores. The frozen doughnuts are to be sold in 79 stores. All the lines are also available to order in Morrisons’ online grocery shop.

Sally Allister, managing director of FFFGF, said: “These eight lines launching in Morrisons offer free-from alternatives to mainstream foods that are firm family favourites. We feel our foods are good enough to be served up to the whole family and not just the coeliac or gluten-avoider in the household.”

In March, FFFGF’s mini doughnuts became available in 646 Tesco stores.





Site Search

Webinars 

    Insights from the Bakery Market Report 2016

    You can now purchase the Bakery Market Report 2016, which offers insight into the retail bakery trade in the UK.